Bridging Today's Ideas with Tomorrow's Innovations.

As bridge builders, we're on a mission to connect the dots between traditional digital experiences and the transformative potential of Web3.

We believe in enhancing and reinventing systems, making them more resilient, inclusive, and innovative.


Listen now


Ep. 12

Beyond Algorithms: Mastering Marketing in the New Digital Era with Björn Freyberg

Join us this week on NO BLUEPRINT with Björn Freyberg, the founder and CEO of GmbH. In this episode, Björn shares his journey from organizing big events in Southern Germany to shaping the digital marketing world. He gives us a peek into how social media marketing has transformed from the days of simple organic reach to today’s complex world of performance marketing. We talk about what brands need to do to adapt and succeed in a world where cookies are disappearing and algorithms dominate. Björn also dives into the importance of community engagement and how it's becoming more crucial than ever. If you're curious about the future of digital communication and how to stay relevant, this episode is packed with actionable insights. Don’t miss out on this engaging conversation on what lies ahead for social media and digital marketing in 2024 and beyond.

Ep. 11

How Web3 Transforms Consumer Interaction with Marc Baumann

Join us in this thought-provoking episode of NO BLUEPRINT as we dive into the future of branding in the Web3 era with Marc Baumann, a seasoned expert in cryptocurrency, blockchain, and digital asset marketing. As the founder of FiftyOne Ventures &, Marc shares invaluable insights into how emerging technologies are reshaping consumer engagement, loyalty, and brand experiences. Discover the challenges and opportunities brands face in integrating Web3 innovations and learn why adopting a broader perspective beyond NFTs is crucial for future success. This episode is a must-listen for brand owners, marketers, and anyone curious about the intersection of traditional industries and cutting-edge technology.

Ep. 10

Balancing Tradition and Innovation at Henkel with Rodolfo Quijano

How to stay relevant with an everchanging digital landscape and possibilities enabled through emerging technology as a consumer brand? To answer this question, we invited Rodolfo Quijano, Head of Tech Lab at Henkel.

Henkel is a global leader in the consumer and industrial goods sector, known for its innovative products and solutions in adhesives, beauty care, and laundry & home care. With a commitment to sustainability and innovation, Henkel continues to shape the market with its forward-thinking approaches.

Rodolfo is at the helm of Henkel's Tech Lab, where he leads a team dedicated to scouting, assessing, and integrating emerging technologies. His work encompasses upskilling stakeholders and piloting new projects in areas such as the Metaverse, Spatial Computing, Web3/Blockchain, and generative AI applications beyond text and image generation. Rodolfo's expertise and visionary leadership are driving Henkel's digital transformation journey.

Explore how Henkel is navigating the evolving landscape of Web3 and the Metaverse, aiming to redefine consumer engagement and loyalty through digital transformation. From pioneering blockchain for supply chain transparency to exploring the potential of NFTs and digital assets, Rodolfo shares Henkel's journey towards integrating emerging technologies. This episode offers a unique glimpse into the challenges, strategies, and future outlook of digital innovation in the consumer goods sector, making it a must-listen for anyone interested in the intersection of traditional industries with cutting-edge technology.

Ep. 09

How Škoda is Redefining Automotive Engagement with Luca Zicconi

Join us in this enlightening episode of NO BLUEPRINT as we dive into the digital future of automotive with Luca Zicconi from Skoda. Discover how Skoda is steering into the Web3 revolution, from the innovative Skodaverse initiative to exploring NFTs, blockchain, and the vast potential of virtual worlds. Luca shares the journey of integrating these cutting-edge technologies within Skoda, overcoming challenges, and the strategic moves to captivate the next generation of consumers. This episode is a must-listen for anyone interested in the intersection of automotive innovation and digital transformation. Tune in to glimpse the future of engagement in the automotive industry through the lens of one of its forward-thinking leaders.

Ep. 08

Solving the Wine Industry's Biggest Challenges - with Nicolas Mendiharat from Winechain

Dive into the intriguing world where technology meets tradition with Nicolas Mendiharat, Co-Founder & CEO of Winechain, on this episode of NO BLUEPRINT, brought to you by eekigai Labs. Join us as we explore how Winechain is using blockchain to revolutionize the wine industry, tackling age-old challenges and paving the way for a future where authenticity, transparency, and direct consumer relationships are the norms. From combating counterfeit wines and improving market transparency to enhancing loyalty through Web3 innovations, discover how Winechain is not just changing the game for wineries and wine lovers but also setting a blueprint for digital transformation across traditional sectors. Whether you're a tech enthusiast, a wine aficionado, or someone interested in the dynamic interplay between innovation and heritage, this conversation with Nicolas Mendiharat offers a refreshing perspective on the possibilities that lie at the intersection of blockchain technology and the timeless art of winemaking. Pour yourself a glass and tune in to uncover the digital revolution fermenting in the wine world.

Ep. 07

The Future of Media & Entertainment with Fabien Aufrechter from Vivendi

In this episode of NO BLUEPRINT, Fabien Aufrechter of Vivendi shares his insights on the evolving world of Web3, generative AI, and their impact on the entertainment and media sectors. Learn about the challenges and opportunities these technologies present for content creators and brands, and how they're shaping the next generation of consumer experiences. A thought-provoking discussion on the future-proofing of digital content and the role of decentralized technologies.

Ep. 06

Redefining Customer Loyalty for Airlines with Arturs Garais from airBaltic

Join us on NO BLUEPRINT as we dive into airBaltic's groundbreaking journey with Arturs Garais. This episode uncovers how airBaltic is addressing the challenges of traditional loyalty systems by leveraging new technologies. Garais reveals the strategic thinking behind integrating innovative solutions, like blockchain, to enhance customer loyalty programs. Learn about the shift from conventional methods to dynamic, tech-driven approaches in fostering loyalty and engagement. A pivotal listen for digital marketers, innovation leads, and customer experience professionals seeking to navigate the evolving landscape of customer loyalty.

Ep. 05

The only way brands can build on their legacy & Next Gen Consumer engagement - Benjamin Latsko

Today on NO BLUEPRINT, we're thrilled to bring you an exclusive conversation with Benjamin Latsko, the visionary Studio Director behind Benjamin Latsko Studio. Known for his groundbreaking work with Fortune 500 giants and his pivotal role in Adidas' Metaverse Taskforce, Benjamin dives deep into the future of branding in the digital age.

Ep. 04

Blending Traditional Marketing with Web3 Innovations with Markus Hutchins from IBM

Join us for a captivating chat with Markus Hutchins from IBM, where we dive into the ever-changing world of branding and marketing in the digital age. Markus shares his insights on how digital ownership is reshaping the way we think about art and brand narratives. Get ready for an engaging conversation that explores the real-world impact of technology on consumer engagement and brand strategies. It's a down-to-earth, insightful look into the future of marketing, perfect for anyone curious about where the digital and branding worlds are headed.

Ep. 03

Decentralized Dynamics: Reinventing Brand Engagement with Martin El-Khouri

Dive into the world of Web3 and blockchain with expert Martin El-Khouri. This episode reveals how these technologies transform industries, from content creation to sports. We discuss overcoming adoption challenges, innovative strategies for brand engagement, and the role of Web3 in marketing. Ideal for innovation professionals, agencies, and Web3 enthusiasts, it's a must-listen for those looking to leverage decentralized technology in branding and marketing.

Ep. 02

Decoding the Metaverse for Brands - with Tibor Mérey from Bosten Consulting Group/BCGX

In this episode of NO BLUEPRINT, we're joined by Tibor Mérey, a visionary at Boston Consulting Group, to discuss the intersection of technology and consumer engagement. Delve into the world of the metaverse, Web3, and how these emerging technologies reshape brand strategies. Tibor shares his expertise on navigating digital transformation and the importance of maintaining human connections in an increasingly digital world. Listen as we uncover actionable insights for harnessing technology effectively in your brand's journey.

Ep. 01

Unraveling the Power of Brand Communities

Join us on NO BLUEPRINT as we explore the power of community in branding with Roy Bernheim, co-founder of Decommerce and T-Bô. Dive deep into how Roy transforms customer relationships into collaborative communities, shaping the brand experience. Discover insights on community-led strategies, their impact on customer loyalty and business growth, and how to integrate these concepts into your brand. Tune in for a conversation filled with innovative ideas and practical advice!

Ep. 00

Charting into the Unknown: The Genesis of 'NO BLUEPRINT' Podcast

Welcome to the episode zero of 'NO BLUEPRINT' with your host, Dominik Karaman. In this special introductory monologue, Dominik unveils the essence of this podcast: a fusion of today's ideas with the groundbreaking innovations of tomorrow. We stand as bridge builders, determined to link traditional digital experiences with the vast, transformative horizons of Web3. No guides, no limits, just exploration.

The team

Dominik Karaman

The voice


Founder & CEO at eekigai Labs

Eva Shalenko

The driver


Business development advisor| CBDO at Clarnium

The engine


Founder of LAB.94 | Partner at eekigai Labs

Daniel Rotter

The creative


Visual Communicator & Brand Beautifier | Partner at eekigai Labs

get in touch

Dive into the dynamic world of Digital Evolution with 'NO BLUEPRINT'.